The only thing this rod looks ugly to are the fish! The Ugly Stik Elite series features 35% more graphite than Ugly Stik GX2. The result is a lighter weight rod that still maintains the toughness you've come to expect from an Ugly Stik. It features a premium cork handle, Ugly Tuff guides for added durability, and the Ugly Stik Clear Tip design.Ugly Tech construction with added graphite for lighter weight and increased sensitivityUgly Stik Clear Tip design delivers extra strength right where you need itUgly Tuff one-piece stainless steel guides provide maximum durability and eliminate insert pop-outsExposed blank style reel seats with cushioned stainless steel hoodsPremium cork grips with logo etched into handleSeven year warranty